In a major announcement at GITEX Global 2024, Advance Telematics Solutions (ATS) formalized a strategic partnership with Cumulocity, one of the world’s leading IoT platforms under Software AG. the agreement marks a significant milestone in ATS’s ongoing evolution from a telematics provider to a full-service IoT solutions company, and signals an ambitious step toward delivering highly scalable, enterprise-grade IoT deployments across the Middle East.
The signing ceremony took place at the Dubai World Trade Centre, during one of the most attended technology exhibitions globally, and attracted attention from government officials, industry leaders, and media.
Driving digital Transformation with IoT
The partnership will enable ATS to integrate Cumulocity’s advanced IoT platform into its solution stack, allowing for faster deployment of many smart, connected services.
By leveraging Cumulocity’s low-code, device-agnostic platform, ATS can offer clients seamless integration of sensors, devices, applications, and analytics tools across diverse industries including construction, logistics, utilities, and energy.
“Our vision has always been to help businesses move beyond traditional tracking and into intelligent, connected ecosystems,” said ATS CEO. “Partnering with Cumulocity gives us the technological backbone to scale our solutions with greater speed, flexibility, and security.”
A shared vision for scalable IoT innovation
Cumulocity IoT, developed by Software AG, is globally recognized for its flexibility, scalability, and fast time-to-value. The platform allows enterprises to build, deploy, and manage IoT applications without being locked into specific hardware or cloud vendors—making it a natural fit for ATS’s consultative, vendor-neutral approach.
“We’re thrilled to welcome ATS to the Cumulocity ecosystem,” said Cumulocity MENA region director. “Their deep regional knowledge and operational expertise align perfectly with our platform’s strengths. Together, we aim to accelerate IoT adoption in the Middle East and deliver real, measurable business outcomes.”

GITEX as the launchpad
The timing of the announcement at GITEX 2024 underlines both companies’ commitment to regional innovation. As the largest tech event in the region, GITEX provided the ideal platform for showcasing the power of this alliance, and the transformative potential of IoT in solving real-world business challenges.
Looking ahead
With this agreement, ATS is positioned to accelerate its regional growth as a top-tier IoT solutions provider. The company plans to onboard existing and new clients onto the Cumulocity-powered platform over the coming months, with special focus on modular deployments and industry-specific integrations.
For ATS, this is more than a technology shift—it’s a statement of intent: to lead the IoT transformation in the UAE and beyond.